Instead, they create custom forms that send visitors to specific landing pages - allowing them to see where traffic conversions are happening instead of having to use a UTM code.Ī UTM code is short for “Urchin tracking module” that is provided by Google, which is a piece of text code that is added to the URL of your page that lets you track traffic. Keep in mind that some businesses skip having their pages indexed by Google or visible in their site map, especially when the pages are created for ad campaigns or other marketing purposes. The title also dictates how your page will be displayed in online search results, and what title the browsers will use in a window tab.Your page title should be relevant to the content on the landing page. The page title lives within the head tags of the HTML code of the landing page. It is especially essential if you want your page to be found organically. The title you add here is public and contains SEO value. If the account is renewed, the pages will need to be republished.Īside from the landing page content, the page title holds great value over the success of your landing page. After 30 days, the pages will become paused, and a 404-page error will show to page visitors. Landing pages will remain active for 30 days from the date the account expired or was canceled. If the account is reinstated, you’ll need to republish the paused pages. The paused landing pages will show a 404-page error to the visitors. Suspended Accounts will have all published landing pages paused. What you’ll need to publish a landing page Only clients using the new interface will have access to the Landing Pages feature.If you are a free user and would like to publish a landing page, please click here to upgrade. ![]() Also, there is no limit to how many pages you can create. However, only PAID users can publish a landing page. PPC (pay per click) and social ads are a bonus if you can use them.īoth free and paid users can create and save landing pages. Some suggestions for getting new page visitors are having a good CTA (call to action), whether in an email, another webpage, or on social media. Landing pages are typically used for things like events or online learning courses, guides, whitepapers, or other forms of gated content.Ĭreating a landing page is fast and easy – the real work is getting page visitors. They include a form that allows you to capture visitor information, and turn those visitors into leads for your business. Landing pages are pages within your site that serve as a gate to further resources.
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